Industrial Realty Group (IRG), the owner of the former Pfizer complex in Pearl River, has rebranded the property as the “Hudson Valley iCampus” and has hired commercial real estate veteran Jamie Schwartz to head the marketing effort to lease and develop new space on the campus.

Schwartz, who had spent the past 18 years as executive vice president of GHP Office Realty, LLC in White Plains, has been named president of the Hudson Valley iCampus, a two-million-square-foot mixed-use, multi-tenanted campus on 207 acres. The campus was sold by Pfizer, Inc. in 2015 to Industrial Realty Group, LLC, a Los Angeles-based real estate development and investment firm that owns more than 100 million square feet of commercial property across the U.S. The site is managed by its affiliate, IRG Realty Advisors, LLC, which is headquartered in Richfield, OH.

Schwartz’s appointment was the result of an extensive executive search for the leadership role at the campus, IRG Realty Group states. He has already begun a major rebranding effort, renaming the property “Hudson Valley iCampus.” It was previously the New York Center for Innovation. Schwartz also is responsible for reintroducing the property to current and prospective tenants and to brokers, as well as building and leading a strong management and operations team. Additionally, Schwartz will be planning and executing a development strategy for the vast amount of buildable land at the site.